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On a scale of 1-10, 10 being the highest, how much would you value as useful Google Analytics for hoteliers? My answer: 12. Yours? On
Even though it’s my first article re Google Analytics for Hotels, it’s actually the second tip of this such that I am writing about. In
We all agree (I guess) that Conversion Rate is the most important KPI to assess whether you have been performing well or not through your
This was the very first time I made use of RevANALYTICS to help detect an issue and support a hotel to boost their direct bookings.
I recently started working with Google Data Studio which, by the time of this post, is still in its Beta phase. Despite that, I only
When it comes to booking tentatives, there is a very simple way to differentiate Business from Leisure audience: just look at the occupancy details. Think about it:
Back to Product Views: how many times a room/rate has been displayed (Part #1) We looked at possible scenarios, now let’s come to Google Analytics and
This is definitely one of my favorite and most useful reports I worked on so far. Mostly, this report represents how the same information can provide different
By default, the Ecommerce section of Google Analytics provides us with a metric called Average Order Value. This is pretty common and useful when it
