RevPAW, officially and as we all know, doesn't exist. Yet for many Hotel Pros this represents the Revenue Management KPI par excellence. Why talking about Guests when ultimately what many hoteliers are interested in is not the Guest, but what's in
Straight to the point: Google Analytics 4 is a new tool, not a new version of an existing tool. There are many, many news, compared to the previous GA versions. And some of them are major ones. Whether good or bad news,
When learning by doing, which is what I usually do, especially when it comes to new tools or new versions of existing tools, like in the case with Google Analytics 4, it's better to report little by little. Google Analytics 4
Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used to invest before the pandemic, for running countless tests on every element in their web pages. Money
What's more frustrating than having prospects making a search on our booking engine to discover that the system returns a No-Availability message when, instead, we still have rooms to sell in our hotel? Succinctly put, a No-Availability message is when user
In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of "marketing to everyone to market to no one". I visit hotel websites and their booking engines multiple times a day, not only the
Imagine 2 hotel managers having the following discussion: Our hotel website is super cool, Google Analytics says we have tons of visitors daily, low Bounce Rate, thus it's our booking engine that doesn't get us enough direct reservations. and the other manager
How many Revenue Managers make use of Google Analytics as a tool to support their strategy and tactics? Point being, often times Google Analytics gets automatically associated to everything that comes to marketing- and/or eCommerce-related stuff. However, as said before and with
On a scale of 1-10, 10 being the highest, how much would you value as useful Google Analytics for hoteliers? My answer: 12. Yours? On a scale of 1-10, 10 being the highest, how much are we (hoteliers) actually being put in the