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RevPAW, officially and as we all know, does not exist. Yet for many Hotel Pros this represents the Revenue Management KPI par excellence. Why talking about Guests when ultimately what many hoteliers are interested in is not the Guest, but what is in his wallet?
Straight to the point: Google Analytics 4 is a new tool, not a new version of an existing tool. There are many, many news, compared
When learning by doing, which is what I usually do, especially when it comes to new tools or new versions of existing tools, like in
Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used
What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No-Availability message when, instead, we
In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of -marketing to everyone to market to no one-.
Imagine 2 hotel managers having the following discussion: Our hotel website is super cool, Google Analytics says we have tons of visitors daily, low Bounce
How many Revenue Managers make use of Google Analytics as a tool to support their strategy and tactics? Point being, often times Google Analytics gets
On a scale of 1-10, 10 being the highest, how much would you value as useful Google Analytics for hoteliers? My answer: 12. Yours? On
