By clicking here, I state that I have read and understood the Terms & Conditions.
A while back, Four Points, now part of Marriott but formerly known as Four Points by Sheraton, launched a campaign promoting their
In the demanding world of hotel marketing, profitability (not revenue) is king. However, paradoxically, there might be some hidden practices within your
A typical Google Analytics 4 report offers a useful overview of performance over a specified period. However, to evaluate whether performance is
Understanding User Engagement on Your Hotel Website Before assessing user engagement on your hotel website, it’s critical to ensure they can access
One key performance indicator that has traditionally been used to gauge website effectiveness is the Bounce Rate, a metric which calculates the
Today, we’re focusing on the importance of creating a hotel-specific funnel report in Google Analytics 4 (GA4), an invaluable tool for identifying
When a user decides to book a room via your hotel website, it might seem like the booking process is happening directly
A real hotel case study. A Google Ads campaign: on the surface it tells a story, but another truth on a granular level.
Whenever it comes to running paid campaigns on Google or Facebook to promote our hotels, sooner rather than later the main question
Happily serving the Hotel Industry from Everywhere.
