Distribution
Beyond Direct Bookings: When to Choose OTAs Over Hotel Direct Reservations.
Anatomy of a Successful Hotel Brand Protection Campaign.
March 28, 2024
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Anatomy of a Successful Hotel Brand Protection Campaign.
Typically, when we want to gauge the demand for our destination, locality, and even our property, we turn to Google as the
Anatomy of a Successful Hotel Brand Protection Campaign.
A while back, Four Points, now part of Marriott but formerly known as Four Points by Sheraton, launched a campaign promoting their Breakfast-for-a-Buck offer.
In the demanding world of hotel marketing, profitability (not revenue) is king. However, paradoxically, there might be some hidden practices within your
A typical Google Analytics 4 report offers a useful overview of performance over a specified period. However, to evaluate whether performance is
Understanding User Engagement on Your Hotel Website Before assessing user engagement on your hotel website, it’s critical to ensure they can access
One key performance indicator that has traditionally been used to gauge website effectiveness is the Bounce Rate, a metric which calculates the
Today, we’re focusing on the importance of creating a hotel-specific funnel report in Google Analytics 4 (GA4), an invaluable tool for identifying
