Whenever it comes to running paid campaigns on Google or Facebook to promote our hotels, sooner rather than later the main question pops up:
“What to write about? How? What headlines do we use? What images? What CTAs?”.
In other words, what our ads should look like in order to entice prospects to make a booking?
This is also true when we want to know what our hotel competitors are doing:
“What kind of ads, campaigns and messages have they been delivering to get bookings?”
What you should know is that all ads are publicly visible to anyone.
And Meta (former Facebook) has a tool that allows you to see any advertisers’ active ad.
Check the video to get to know the tool and some examples on how to best use it.
