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Hotel distribution can affect advertising results more than the quality of the campaigns themselves. That sentence tends to land badly, and I understand why: the
Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you
Most hoteliers meet this problem twice: once as an annoyed message from a direct guest who found a lower price elsewhere, and again as a
Super.com can show a hotel rate below the property’s direct price without losing money on it, unless it actually is. Here is how to tell the difference, based on the platform’s own terms and conditions.
You’re checking your comp set and a competitor with a clearly worse review score is sitting above you on Booking.com. Booking’s documentation says review score
![Why More Direct Bookings Can Mean Less Total Revenue [thumbnail]](https://www.directyourbookings.com/wp-content/uploads/2026/01/Why-More-Direct-Bookings-Can-Mean-Less-Total-Revenue-thumbnail-300x169.jpg)
Every hotel wants more direct bookings. The pitch is compelling: cut out OTA commissions, keep more revenue per booking, build direct relationships with guests. The
I deleted a hotel newsletter this morning without opening it. It wasn’t the first time. I get these emails almost daily, usually from hotels I’ve
If a free bottle of water or a complimentary snack were enough to convince customers to book directly instead of through Booking.com, every hotel would
When travel demand shrinks, you need more visibility. The OTAs, no matter how much you love/hate them, are the go-to channel for tapping into
