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Retargeting for Hotels (Part #3): LOS-Based ‘secret’ Discount.

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Whilst discounting too much and too often may simply turn into slimmer margins for your hotel, smart discounting always win.

By smart I mean one specific thing: it has to make sense.

In fact, guests are exposed to so many discounted rates when looking at hotel websites all over the world.

The result? The discount is not perceived as a benefit, but as an undermining value of your beautiful hotel.

In this video I’m going to show you what I really mean by smart.

Ready?

 

>> Watch Part #1: The Most Powerful Marketing Weapon.

>> Watch Part #2: Retargeting for Hotels: Bye-Bye OTAs.

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Digital Strategy & E-commerce Expert for Independent Hotels.

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