
What Booking.com’s Compare Feature Means for Hotels.
Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you
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Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you

Most hotel content gets planned the way a small building project gets planned. There is a date, a photographer, a shot list, a week of

Most hoteliers meet this problem twice: once as an annoyed message from a direct guest who found a lower price elsewhere, and again as a

Most of us judge a chatbot solely on whether it answers. If it does, it’s doing the job it’s supposed to. Needless to say I

In 2008 three researchers followed 49 people through a holiday of about a week and sent each of them a message every single day, asking

Super.com can show a hotel rate below the property’s direct price without losing money on it, unless it actually is. Here is how to tell the difference, based on the platform’s own terms and conditions.

You’re checking your comp set and a competitor with a clearly worse review score is sitting above you on Booking.com. Booking’s documentation says review score

Most advice about hotel website FAQs starts from the hotel’s point of view, with the questions the front desk is tired of answering. We wanted
Every hotel wants more direct bookings. The pitch is compelling: cut out OTA commissions, keep more revenue per booking, build direct relationships with guests. The