Revenue
Hotel marketing funnel metrics, stage by stage.
A hotel marketing report can put impressions from Meta, sessions from GA4 and bookings from the booking engine on the same page, one below the
September 18, 2026
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A hotel marketing report can put impressions from Meta, sessions from GA4 and bookings from the booking engine on the same page, one below the
Hotel distribution can affect advertising results more than the quality of the campaigns themselves. That sentence tends to land badly, and I understand why: the
Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you
Most hotel content gets planned the way a small building project gets planned. There is a date, a photographer, a shot list, a week of
Most hoteliers meet this problem twice: once as an annoyed message from a direct guest who found a lower price elsewhere, and again as a
Most of us judge a chatbot solely on whether it answers. If it does, it’s doing the job it’s supposed to. Needless to say I
In 2008 three researchers followed 49 people through a holiday of about a week and sent each of them a message every single day, asking
Super.com can show a hotel rate below the property’s direct price without losing money on it, unless it actually is. Here is how to tell the difference, based on the platform’s own terms and conditions.
You’re checking your comp set and a competitor with a clearly worse review score is sitting above you on Booking.com. Booking’s documentation says review score
