Alessandro Crotti - Direct Your Bookings

What Questions Do Guests Ask on a Hotel Website Before Booking?

Most advice about hotel website FAQs starts from the hotel’s point of view, with the questions the front desk is tired of answering. We wanted to start from the other side, so we tracked every single FAQ click on the website of a hotel we work with on Lake Como. The ranking that came out […]

Why More Direct Bookings Can Mean Less Total Revenue

Every hotel wants more direct bookings. The pitch is compelling: cut out OTA commissions, keep more revenue per booking, build direct relationships with guests. The math looks simple. If you’re paying 18% commission on 80 bookings and you shift 10 of those to direct, you save commission on 10 bookings. More profit, same revenue. Except […]

3 Hotel KPIs That Drive Revenue (Most Hotels Ignore Them)

RevPAR Won't Tell You This [Rectangular]

… and Why Your Revenue Suffers Because of It RevPAR is up 12% this quarter. Great news, right? Maybe. Or maybe you have no idea why it happened, which means you can’t replicate it. And when it drops next quarter, you won’t know how to fix it. Revenue, RevPAR, ADR, occupancy rates: these tell you […]

Why Hotel Newsletters Get Deleted (And What Actually Works)

I deleted a hotel newsletter this morning without opening it. It wasn’t the first time. I get these emails almost daily, usually from hotels I’ve stayed at before. Which makes it worse, because I’m exactly the person they should be converting. According to Campaign Monitor, the average open rate for hospitality email marketing sits around […]

7 Direct Booking Strategies That Don’t Require Lowering Your Rates.

If a free bottle of water or a complimentary snack were enough to convince customers to book directly instead of through Booking.com, every hotel would have solved the OTA problem years ago. Yet here we are. The hotel industry keeps trying to win the direct booking battle on tangible ground: a small discount here a […]

9 Critical Problems AI Can Solve for Your Hotel

Let’s cut through the hype and marketing speak. What tangible problems can artificial intelligence in hotels actually solve? How can AI hospitality solutions transform your day-to-day operations? And more importantly, what measurable return on investment can you expect when implementing hotel AI technology? After analyzing hundreds of real-world AI implementations across the hospitality industry, we’ve […]

Marketing Tool for Hotels: Driving Traffic Back to Your Site

Hoteliers often share engaging content about local attractions, events, and tips to attract potential guests. However, there’s a common challenge: when you direct potential guests to external sources, you risk losing their attention and potentially their booking. But what if you manage to lock ’em in, even when you want to share links that don’t […]

How OTA Rankings Work (and why your direct-booking strategy may kill your revenue).

When travel demand shrinks, you need more visibility. The OTAs, no matter how much you love/hate them, are the go-to channel for tapping into that visibility you so much need. The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price […]