Distribution
Price Comparison Widgets: How OTAs Makes Them Useless (and Dangerous).
How would you feel if I would offer you my service at a price, telling you that it’s the best price that you could find
Alessandro Crotti
How would you feel if I would offer you my service at a price, telling you that it’s the best price that you could find
Today I want to put one of those Price Comparison Widgets, or Price Check Widgets, at a test. I know that someone else already did
A Show of Force. Other than a 1990’s movie, it’s a powerful technique in psychology and marketing. Being myself a fan of both, actually considering
Hidden system, meaning, none of us is supposed to be knowing about it.
Google it: I bet, you won’t find a word.
The reason I do know about it, is quite funny, but beyond the point now.
Let’s cut to the chase, to what really matters.
If we think about it, it all makes sense: ✅Google enters the hotel-distribution game ✅OTAs start freaking out and whilst they were fighting each other
